New Rolex Daytona 2024. The rainbow daytona was discontinued twice, but as of 2024, a third generation has emerged. Rolex is unveiling two new precious and exclusive versions of the oyster perpetual cosmograph daytona in 18 ct white gold with contrasting dials made from natural.
Well, it isn’t that new to be honest, but rolex tried. Captivating, dramatic and demanding, the rolex 24 at daytona sits alongside the 24 hours of le mans as one of the most famous and revered endurance races in the world.